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Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899[2] it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Orbit White, packaged in blister packs of 20 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.[3]
History[edit]
Orbit was originally released in 1899. It was launched in 1944 in the United States as a replacement brand by Wrigley due to rationing of gum-making ingredients in World War II. The brand was discontinued after the war ended, when Wrigley's three established gum brands, Juicy Fruit, Wrigley's Spearmint and Doublemint, returned to the US market.
The gum was reintroduced 30 years later in 1976, when it was introduced in Germany, Switzerland and The Netherlands. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand was later introduced in other countries, including Canada, Australia, the UK, Norway, Poland, Israel and Serbia.
The gum returned to American shelves in the late 1970s, but was removed from the shelves in the 1980s due to a suspicion that the sweetener might cause cancer.[citation needed] The gum was relaunched in the US in 2001.
Orbit gum is now sold in the UK as Wrigleys Extra, alongside the 'real', hard shell Extra gum.
Advertising[edit]
The US advertising campaign for Orbit centered on the Orbit Girl, a British accented character who always showed up to 'dirty' and awkward situations wearing all white, a scarf, and a smile. Vanessa Branch played the Orbit Girl from 2001 to 2010, when she was replaced by Farris Patton,[4] who played the Orbit Girl from 2010 through 2014.
In 2014, Orbit moved to a more global approach to marketing, replacing the Orbit Girl, and with a new commercial with Sarah Silverman to kick off its new campaign: 'Eat. Drink. Chew Orbit.' to emphasize the benefits of chewing gum after eating and drinking.[5]
In the UK, Ireland, Australia, New Zealand, South Africa and Canada, the Orbit name was replaced by Extra in 2015, with the same 14-piece package.[6] In 2019 the replacement was applied in Germany as well.[7]
Products[edit]
Orbit[edit]
- Peppermint
- Spearmint
- Eucalyptus
- Mint
- Bubblemint
- Wintermint
- Winterfresh
- Cinnamint (discontinued or in hiatus)
- Cinnamon
- Sweetmint
- Freeze Mint
- Citrusmint
- Apple Remix
- Tropical Remix
- Strawberry Remix
- Wildberry Remix
- Peppermint DoublePak
- Spearmint DoublePak
- Citrus Remix
- Melon Remix
- Crystal Mint
- Lemon Lime
- Mint Mojito
- Maui Melon Mint
- Positively Pomegranate
- Raspberry Mint
- Fabulous Fruitini
- Sangria Fresca (discontinued)
- Strawberry Mint
- Lime Melon
- PiƱa Colada
- Orange Cardamom
Orbit White[edit]
Orbit White was launched in 2002 as a sugar-free pellet gum and sub brand of Orbit gum. https://bestxup279.weebly.com/logic-express-download-mac.html. Chess has exciting spectacular strategy mac os. Packaged in blister packs of 12 pieces, it was released to compete with Cadbury Adams' Trident White gum in 2001.[8]
- Bubblemint
- Peppermint
- Spearmint
- Wintermint
- Mint
Orbit for Kids[edit]
- Bubblegum
- Strawberry and Banana
- Grape
Excel Mist in Canada had 'micro-bursts' which are small polka dot chips filled with a flavor contrast to the rest of the stick. The 'micro-bursts' were meant to create 'a hydrating sensation', as claimed on the box. Orbit discontinued the Orbit Mist subline in 2013.
- Peppermint Spray
- Watermelon Spring
- Mango Surf
References[edit]
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- ^Wrigley press release, wrigley.com. Retrieved 2006-06-15.
- ^Wrigley press release, wrigley.co.uk. Article retrieved 2006-06-15.
- ^'Category Wars: Wrigley Returns To Orbit In Whitening Showdown' by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
- ^Evan, Suzy. 'Farris Patton Is Living Her Dream as the Orbit Girl'. Backstage. Retrieved 21 September 2011.
- ^Lazare, Lewis. 'Fabulous!?: Sarah Silverman pushes out Orbit Girl in new ad campaign'. Chicago Business Journal. BBDO.
- ^'betterretailing.com: Orbit gum will be rebranded as Extra from January'. Archived from the original on 2018-03-09. Retrieved 2015-03-12.
- ^'Orbit wird zu Extra from Orbit Catering Management' (in German). 2019-04-11. Retrieved 2020-01-24.
- ^'Category Wars: Wrigley Returns To Orbit In Whitening Showdown' by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
FruitJuice is a Mac application and online service that helps maximize Apple notebook battery life and runtime. FruitJuice makes it possible to follow Apple's recommendations for ensuring longer battery life and accurate 'time remaining' estimates when running on battery. It works by tracking the battery's condition and usage in real-time and provides a complete picture of the battery's health in a simple, elegant OS X interface.
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According to the 'Apple Notebooks' webpage: 'The built-in battery of your MacBook, MacBook Pro or MacBook Air is designed to deliver up to 1000 full charge and discharge cycles before it reaches 80 percent of its original capacity.' Only with FruitJuice can you can find out the current health of your battery and see whether it is performing up to Apple's specifications. All the information you need is in one place in the 'Battery Information' screen. Casino slots how to win.
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In addition to the main application, FruitJuice also provides a menu bar application that replaces the built-in battery status menu. At a glance, it shows you much of the same information available in the main FruitJuice application: the current battery information, plugged-in percentage for the last 7, 14, and 30 days, and calibration (or conditioning) status.